Many companies across the globe understand the broad range of benefits that can result from implementing an employee stock purchase plan (ESPP). But understanding how to demonstrate value, increase engagement and drive participation is often more difficult.

The recent digital acceleration taking place across the globe presents a unique opportunity for companies to utilize intuitive technology to increase employee engagement. For those offering contributory plans, smart technology is also helping to create informative content to increase the likelihood of employees joining a share plan. For companies offering award plans, technology remains key to ensuring your employees are reminded of the value and engaged with their share plan.

Read on to understand the role technology can play in increasing employee engagement and driving participation in your company's employee stock purchase plan.

Woman using mobile phone

Understanding the employee ownership mindset

The companies that achieve successful ESPP outcomes are those that manage to create an ownership mindset within their workforce. Meaning, employees feel invested in and part of the future of the company. When your employees own a stake in your organization via a share plan, they are more engaged, experience a greater sense of ownership and are less likely to leave.

But these benefits are often overshadowed by the perception that joining an ESPP can be complex and confusing with employees not fully understanding the value of participating in a share plan.

There are many moving parts to consider when aiming to implement an effective ESPP, and digital technology should play a key role in your overarching strategy.

Fast paced business

Digital acceleration is transforming employee expectations

Over the last few years, many factors have fundamentally changed the way we operate. We have spent more time than ever on our personal devices, and technology novices have had little choice but to embrace digital channels to complete even the most mundane tasks. Remote working continues with employees working with new technologies.

But when it comes to employee share plan technology, many companies don't undertake regular reviews. Just because it was suitable for your employees two years ago, doesn't mean it's still providing an optimal experience today. Your employees now expect a share plan experience that measures up to their technology experiences in other areas, such as online shopping.

It's critical for companies to understand the opportunities and challenges presented by digital transformation. Is your employee share plan technology up to scratch? Do you understand how it might impact employee engagement and perception of your company's program?


Regardless of which technology solution you choose for your share plan, it must be intuitive and user-friendly to enable even the least tech-savvy participant to easily view and interact with their holdings. If your least tech-savvy employees are unable to complete even the most basic of tasks using your platform, ask yourself — is it time for an upgrade?

‘Mobile' as a platform stands to play a key role in equity plan systems moving forward, especially as digital native generations enter the workforce, bringing with them a greater demand for a more engaging, interactive, and intuitive experience. It also provides the opportunity for remotely dispersed workforces and non-office employees who don't have access to a computer to engage with their employee share plan more easily.


Computershare's EquatePlus platform services more than 3 million users and facilitates over 2 million logins per month. This shows that when provided with intuitive technology that offers ease of access, users are more engaged with their portfolio. In addition, recent data shows our EquateMobile app users are three and a half times more active than PC/web-based users, highlighting that today's modern user will be more engaged with their portfolio when offered flexible access, via a simple, easy-to-use platform.


When was the last time you reviewed your share plan technology?

Ensure your employees can engage anytime, anywhere with EquatePlus.

Learn More

Become a technology enabler and remove the barriers to participation

With consumer expectations for an omni-channel experience rising quickly, it begs the question: what can you do to simplify your ESPP and make it accessible to your employees?

Man using EquatePlus on laptop

Empower your employees with a leading digital experience

If we've learned nothing else over the last few years, it's that technology can really improve the way we operate. The same goes for your ESPP experience. Using technology-enabled, easy to use software, like an app, that makes it simple, means your employees will be more engaged with their portfolio.

Woman using mobile phone

Use technology to help your employees make informed decisions

One of the biggest barriers to share plan participation is lack of understanding. When communicating the rules and structure of your ESPP, use rich media such as videos or digital slideshows, in conjunction with email or other online communications, and help make what might otherwise be overwhelming for your employees, much easier to comprehend.

Utilizing employee share plan technology can equip your company and employees with the tools and confidence they need to engage anytime, anywhere. Making your ESPP accessible and easy to understand is the key to driving engagement and increasing participation.


Computershare's EquatePlus platform powers the secure, effective management of employee share plans throughout the entire plan lifecycle. With powerful capabilities and a modern and intuitive platform, managing your ESPP is more straightforward than ever.

For an EquatePlus demo or to learn more, contact us today.

You can unsubscribe at any time. For more information view our Privacy Statement.