Download​​​ Case Study​​

Customer Profile:

A multinational corporation providing advanced delivery technologies, development, drugs manufacturing, biologics, gene therapies and consumer health products.

Situation:

This client was launching a new employee stock purchase plan (ESPP) in May of 2019. They needed to communicate to their employees the new benefit offering and how that benefit enhanced the company’s total rewards package. With 6,684 eligible employees and a goal of 10% uptake in the initial enrollment period, communications needed to be customized and available in multiple languages; and, needed to roll out quickly to meet the launch date of their plan.

Solution:

To meet this client’s needs, Computershare offered and implemented a communication campaign through our ENGAGE solution. This solution utilizes a templated approach to provide our clients with a campaign that requires minimal effort on their behalf and can be up and running in as little as six weeks.

This was done through three simple steps:
  • themes-tile

    1. Selecting a theme

    Client had the option to choose a base package of communications from five distinct visual styles.

  • engage-addons

    2. Choosing the right add-ons

    With a flexible range of additional communications, they expanded their reach to create greater awareness.

  • engage-launch

    3. Launching the campaign

    Computershare launched their campaign, tracking performance and providing feedback to the client.

Results:
  • 14% uptake in enrollment!
  • With 6,684 eligible employees, 947 eligible employees enrolled during the first enrollment period. This is nearly a 14% uptake, exceeding the client’s goal of 10%. A multinational corporation providing advanced delivery technologies, development, drugs manufacturing, biologics, gene therapies and consumer health products.
Benefits:

Through Computershare’s ENGAGE communication plan, this client realized the following benefits:

  • Increased enrollment in the employee stock purchase plan.
  • Educated employees to help them better understand the value of the plans offered, and in the languages they needed.
  • Created excitement and engagement among employees for the plans offered.

Learn more

Computershare’s ENGAGE solution can have your employee communications program up and running in as little as six weeks. Fill out the form below to talk to one of our communications specialists or learn more at computershare.com/ENGAGE.

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