In today's dynamic business landscape, economic uncertainty has become an almost constant companion for many organisations across the globe. With inflation, comes heightened cost of living pressures for employees, and when searching for ways to increase the amount of money 'in their pocket' some may begin to reconsider their participation in an employee share plan.

Amidst these increasing economic challenges, companies face the crucial task of maintaining employee confidence and driving participation in their share schemes. As a global employee share plan provider, we understand the importance of equipping our clients with the tools and insights needed to navigate these uncertain waters effectively.

Here are five key strategies to help your organisation maintain share plan participation during uncertain economic periods:

new employees attend a welcome event

Enhance education and awareness

Many employees may not fully understand the benefits of participating in your employee share plan, especially the value it represents during times of economic uncertainty. Implementing education and awareness campaigns can help your employees understand the value of share ownership, how share plans work, and the long-term benefits. By empowering your employees with knowledge, your company can increase participation and engagement in its share schemes.

using mobile devices

Drive employee ownership

To drive better participation, you may consider implementing or improving your share plan's matching component. This can help to supplement any salary increase and deliver wage growth, while also retaining a strong employee ownership mindset. Additionally, allowing employees to customise their participation levels or offering alternative forms of equity compensation can also enhance engagement and drive participation.

new employees chatting

Increase clarity and transparency

Transparent communication is paramount during periods of uncertainty. Your company should proactively communicate with employees about company status, the impact of economic conditions on the business, and how employee share plans fit into the bigger picture. Providing regular updates and fostering an environment of transparency builds employee trust and confidence.

mobile technology

Develop a multi-channel approach

When it comes to communicating with employees about your share plan, the way in which information is delivered can have a significant impact on the amount of information that employees understand and retain. By trialling various forms of communication such as microsites, face-to-face presentations or videos, you can improve the effectiveness of your message and reach a broader range of employees.

employee survey feedback square

Encourage employee feedback

In addition to regularly assessing share plan performance, engaging regularly with employees via surveys is a great way to encourage feedback about your company's employee share plan. Asking both participants and non-participants what they think of the plan, can help you to become more agile and responsive, and adapt the share plan to better suit your employees' needs.


Ensuring the success of your employee share plan during periods of economic uncertainty requires a strategic and proactive approach. By prioritising these strategies, you can empower your employees to become stakeholders in your company's success, even during the most challenging times. As your trusted employee share plan partner, we are committed to supporting you every step of the way on your journey towards employee share plan success.

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