Whilst many would say "we saw this coming a mile away", the reality is that many companies are still playing catch up — and with varying levels of success. But in this ever-evolving digital world, it’s our technology natives, the Millennials and Generation Z (Gen Z), who arguably yield the most power.
Computershare partnered with software vendor Quadient to understand how Millennials and Gen Z feel about essential communications from their providers.
This 4.2 billion strong customer base is drawn to digital channels and exceptional online experiences. They want their providers to work with them, keep pace with their evolving needs, and care about the things that are important to them.
Download the report to learn what Millennials and Gen Z want from their communications.
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