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Strategies to reduce postage cost
In today's highly competitive environment, reducing and controlling operating costs has become a necessity. When postage contributes to over 50% of the total cost to communicate, organisations can achieve significant savings by adopting a few simple strategies.
Combine multiple correspondence into one envelope. You can save by planning your communication needs in advance.
2. Frequency of delivery
Certain types of correspondence, such as bank statements, may not require frequent delivery.
4. Go online
Send your customer communications via digital channels.
If you've tried to send your customer communications via digital channels but didn't get the uptake you hoped for, or you're not sure where to start, Computershare can help. In the next edition of
Reach & Connect, we will share with you effective strategies to migrate your customers online.
Have you thought of...
Reducing the need to send physical communications by proactively influencing behaviour. Organisations that send SMS reminders before a call to action is due (e.g. bill payment) can see a reduction in their cost to communicate while increasing customer engagement and response