Key takeaways:

  • Managing print customer communications creates challenges. When communications can’t be delivered, it costs you time, money, and effort to send it again.
  • Postal optimization services reduce those costs. By optimizing your USPS mailings, you can gain greater visibility into the production process, higher mail delivery rates, and greater cost savings due to postage discounts.
  • Computershare’s postal optimization services increase production process visibility, decrease undelivered mail, and boost cost savings.

Every undelivered customer communication creates hidden costs: the cost to produce the mailing, the initial and additional postage fees, delayed customer action, and lost revenue opportunities. When your customers don’t receive your communications, they can’t act on them, which costs you money.

For financial services organizations mailing large numbers of communications each year, even small delivery improvements can generate significant savings.

Computershare’s postal optimization services reduce your mailing costs and improve your visibility into inbound and outbound communications so you can increase receipt rates and drive preferred behaviors.

The challenges of managing mail

There are several challenges of managing outbound and inbound mail:

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    Customer addresses aren’t always accurate.

    Without accurate mailing addresses, your customers never see your communications, which increases your costs and wastes resources.

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    The costs of postage and mail production are rising.

    You’re spending more money to produce and mail customer communications, but you’re not seeing ROI when customers don’t receive them.

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    You don’t have visibility into delivery.

    You’re mailing customer communications, although you’re not sure they arrive in every customer’s mailbox.

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    You can’t effectively measure the success of mail campaigns.

    When you lack visibility into your mail deliveries, you can’t tell how many customers saw the marketing messages printed on communications.

Over half (57%) of undeliverable financial services mail is caused by a customer move or an expired forwarding request. By identifying address changes before mail enters production, organizations can reduce returned mail, improve deliverability, and avoid unnecessary printing and postage costs.

The benefits of using postal optimization services

By optimizing your customer communications mailing, you could:

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    Increase visibility into production and delivery

    With greater visibility, you’ll be able to see every step of the production process through the handoff to the USPS.

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    Reduce undelivered mail

    By improving address data hygiene, you can increase your mail delivery rates and maintain regulatory compliance.

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    Compliance and regulatory risk

    In an increasingly regulated environment, ensuring that important communications reach the intended recipient is a critical component of governance, compliance, and risk management.

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    Maximize postage discounts

    Presorting mail lowers your postage costs so you can take advantage of lower prices.

Computershare postal optimization services: improving customer communication ROI

If you want to see higher ROI from your mailed customer communications, our postal optimization services can help. We offer:

  • Intelligent Mail Barcode (IMb) tracking

    Track your communications through the postal system for greater visibility and confidence that your communications are reaching your customers. Return mail tracking for communications such as payments enhances your accounts receivable management.

  • Undeliverable as Addressed (UAA)

    UAA provides reporting and actionable insights into delivery failures, so you can increase mailing list accuracy, save money on print and postage costs, and maintain compliance with regulatory and recordkeeping requirements.

  • National Change of Address (NCOA)

    Keep your customer database accurate and up to date with our NCOA processing services. You can identify customers who have moved so you can boost delivery rates and reduce postage costs.

  • Presorting discount

    Lower postage expenses with postal presort services. We prepare and sort your mail to take advantage of lower USPS pricing.

  • Production Visibility portal

    Our Production Visibility portal gives you a real-time view of every stage of the production process. Our proprietary portal tracks every job as it moves through production, so you can monitor your communications through delivery to your customers.

Reduce costs and improve the effectiveness of your customer communications

At Computershare, we combine postal optimization expertise with a deep understanding of regulated customer communications for financial services organizations. With hundreds of millions of mail pieces processed annually, we help clients improve deliverability, reduce unnecessary postage and production costs, and gain greater visibility into the mailings.

When communications reach the right address the first time, organizations spend less time managing returned mail and more time focusing on customer engagement. Through address hygiene, mail tracking, and presort discounts, we help you improve operational efficiency, reduce risk, and maximize the value of every customer communication.

Ready to improve deliverability and lower mailing costs? Contact our team to learn how postal optimization can help your organization achieve measurable results.

Get in touch

Contact us today to learn how we can help your organization transform your communications and fulfill your strategic goals.

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