​In a world where even your take-away coffee comes with your name on it, customers have come to expect companies to communicate to them as an individual – not a target market. And nowhere is that more relevant than with a share plan, where each participant will hold different shares, at different times and in different plans.
 
This presented the ideal opportunity to create a highly personalised experience for participants and so Unilever worked with us to create personalised videos for their plan participants.


Large scale personalisation

1399 participants
4 personalisation touchpoints


​Why was the video needed?

 
The video was created for participants in the Management Co-Investment Plan (MCIP). Although take-up for the plan was high, few participants really understood the plan, particularly how the results of the company affected the number of shares that vested at the end of the three-year period.
 
Despite reaching enrolment targets, they weren’t succeeding in aligning employees with the goals of the company and increasing employee loyalty. The participants weren’t aligning the success of the business with increased share value.

How was the message personalised?

The video had four personalisation touchpoints to help participants understand the full value of their plan; this included their name, how much they had invested at the start of the plan, how their investment had grown over time, and crucially how Unilever’s performance over the past three years affected the value of their shares giving them the final amount they will receive at vest.   

​What did employees think?

 

While a generic video can explain the plan in detail, the personalised videos shows how each individual benefitted – so they now understand the true value of the plan. It’s driven a greater appreciation of the MCIP, and a more content and engaged workforce.

 

Andrew Forsythe, Global Reward Director - Equity & Mobility, Unilever


The results

​Need help delivering your share plan goals?

If you don't operate a share plan today or you are looking to switch providers, we're here to help.

With over 40 years' expertise in managing share plans on a global scale, our team of expert people can help you unlock all the benefits of an effective employee share plan, without losing focus on your day job.

Intuitive technology

Our share plan platform is easy to use and the most accessible on the market, enabling your participants to manage their shares hassle-free.

Flexible solutions

We listen to your objectives so we can work as your partner to create the right plan for you and your participants.

Engaging communications

Whether you choose one of our off-the-shelf suites or award-winning bespoke designs, we'll tailor your communications to drive employee participation.

Expert people

Our knowledgeable, trusted experts are on hand to support you, share industry best practices and help you get the most out of your share plan.

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