This guide provides practical advice on creating a clear, professional, and effective CV. In a competitive job market, a well-crafted CV helps employers quickly understand your strengths, experience, and fit for the role. Use this guide to present your skills with clarity and confidence.

Types of CV

The two most used CV formats are chronological and functional (skills based). The right choice depends on your career history and the role you are applying for. Whichever format you choose, ensure it is consistent, easy to follow and aligned with the expectations of your industry.

Chronological CV

This format lists your work experience in reverse chronological order, starting with your most recent role to oldest, with education included after career history. Best suited if you:

  • Check circle iconHave a consistent career path with minimal gaps
  • Check circle iconHave experience in the same or a related industry
  • Check circle iconWant to highlight your progression, employers, and roles

Functional CV (skills based)

This format focuses on skills and achievements rather than dates or job titles. It works well when experience has been gained across different roles or contexts, or where transferable skills are the main strength. Best suited if you are:

  • Check circle iconAre changing career direction
  • Check circle iconHave gaps in employment or limited experience
  • Check circle iconWant to emphasise transferable skills
  • Check circle iconAre highlighting experience gained through education, volunteering, or projects

CV do’s

A strong CV should be clear, current, accurate and professional. Use a clean layout with current contact details, write concisely using action focused language, and prioritise measurable achievements over descriptions. Keep content relevant, include appropriate keywords for recruitment systems, and showcase experience, including voluntary or temporary roles, where it adds value. Aim for a structure that is easy to scan, with consistent formatting and logical section headings.

  • Check circle iconTailor your CV to each role you apply for
  • Check circle iconAim for a structure that is easy to read with consistent formatting and logical section headings.
  • Check circle iconMention interests and language skills that demonstrate teamwork or organisational ability
  • Check circle iconUse strong positive verbs; lead, delivered, optimized
  • Check circle iconEnsure dates, roles and qualifications are accurate and honest
  • Check circle iconKeep your CV to an appropriate length (typically 1–2 pages, depending on experience)
  • Check circle iconUse a professional email address and ensure your contact details are up to date
  • Check circle iconProofread thoroughly to eliminate spelling and grammatical errors

CV don’ts

Common mistakes can reduce the impact of an otherwise strong CV. Keep your approach professional and focused by avoiding outdated conventions, unnecessary detail and elements that distract from your skills and experience.

  • Check circle iconAvoid titling the document “Curriculum Vitae”
  • Check circle iconRefrain from using jargon, unexplained acronyms, humour or self‑deprecating language
  • Check circle iconSteer clear of decorative fonts, patterns, photographs where they are not customary, or unnecessary design elements
  • Check circle iconOnly include referee details or salary information if they are specifically requested
  • Check circle iconDo not include personal information such as age, marital status, or nationality unless required by local regulations
  • Check circle iconAvoid dense paragraphs; use spacing and bullet points to improve readability
  • Check circle iconExclude negative content, including reasons for leaving previous roles

Transferable skills

Transferable skills are valuable across roles, teams and industries. Identify the skills you use in multiple contexts, such as communication, problem‑solving, organisation or leadership. When showcasing transferable skills

  • Check circle iconPresent them in a way that aligns with the requirements of each role you apply for.
  • Check circle iconProvide clear examples to show how these skills have delivered results, particularly when moving roles, changing sectors or returning to work after a break.
  • Check circle iconLink skills to outcomes to demonstrate impact.

Achievement examples

The following examples demonstrate how clear, concise statements can highlight measurable achievements, such as reducing costs by 30%, improving customer retention by 15%, and delivering five campaigns. Use numbers, outcomes and context wherever possible to show the scale and impact of your work.

CV checklist

  • Check circle iconBefore submitting your CV, ensure it:Clearly presents relevant experience and skills
  • Check circle iconFocuses on achievements rather than duties
  • Check circle iconIs accurate, up to date, and error-free
  • Check circle iconUses simple, consistent formatting
  • Check circle iconReflects the key requirements and language of the job description
  • Check circle iconIs saved in a professional format (PDF recommended)
  • Check circle iconIncludes links to relevant work or professional profiles where appropriate

Useful links