
This guide provides practical advice on creating a clear, professional, and effective CV. In a competitive job market, a well-crafted CV helps employers quickly understand your strengths, experience, and fit for the role. Use this guide to present your skills with clarity and confidence.
Types of CV
The two most used CV formats are chronological and functional (skills based). The right choice depends on your career history and the role you are applying for. Whichever format you choose, ensure it is consistent, easy to follow and aligned with the expectations of your industry.
Chronological CV
This format lists your work experience in reverse chronological order, starting with your most recent role to oldest, with education included after career history. Best suited if you:
Have a consistent career path with minimal gaps
Have experience in the same or a related industry
Want to highlight your progression, employers, and roles
Functional CV (skills based)
This format focuses on skills and achievements rather than dates or job titles. It works well when experience has been gained across different roles or contexts, or where transferable skills are the main strength. Best suited if you are:
Are changing career direction
Have gaps in employment or limited experience
Want to emphasise transferable skills
Are highlighting experience gained through education, volunteering, or projects
CV do’s
A strong CV should be clear, current, accurate and professional. Use a clean layout with current contact details, write concisely using action focused language, and prioritise measurable achievements over descriptions. Keep content relevant, include appropriate keywords for recruitment systems, and showcase experience, including voluntary or temporary roles, where it adds value. Aim for a structure that is easy to scan, with consistent formatting and logical section headings.
Tailor your CV to each role you apply for
Aim for a structure that is easy to read with consistent formatting and logical section headings.
Mention interests and language skills that demonstrate teamwork or organisational ability
Use strong positive verbs; lead, delivered, optimized
Ensure dates, roles and qualifications are accurate and honest
Keep your CV to an appropriate length (typically 1–2 pages, depending on experience)
Use a professional email address and ensure your contact details are up to date
Proofread thoroughly to eliminate spelling and grammatical errors
CV don’ts
Common mistakes can reduce the impact of an otherwise strong CV. Keep your approach professional and focused by avoiding outdated conventions, unnecessary detail and elements that distract from your skills and experience.
Avoid titling the document “Curriculum Vitae”
Refrain from using jargon, unexplained acronyms, humour or self‑deprecating language
Steer clear of decorative fonts, patterns, photographs where they are not customary, or unnecessary design elements
Only include referee details or salary information if they are specifically requested
Do not include personal information such as age, marital status, or nationality unless required by local regulations
Avoid dense paragraphs; use spacing and bullet points to improve readability
Exclude negative content, including reasons for leaving previous roles
Transferable skills
Transferable skills are valuable across roles, teams and industries. Identify the skills you use in multiple contexts, such as communication, problem‑solving, organisation or leadership. When showcasing transferable skills
Present them in a way that aligns with the requirements of each role you apply for.
Provide clear examples to show how these skills have delivered results, particularly when moving roles, changing sectors or returning to work after a break.
Link skills to outcomes to demonstrate impact.
Achievement examples
The following examples demonstrate how clear, concise statements can highlight measurable achievements, such as reducing costs by 30%, improving customer retention by 15%, and delivering five campaigns. Use numbers, outcomes and context wherever possible to show the scale and impact of your work.
CV checklist
Before submitting your CV, ensure it:Clearly presents relevant experience and skills
Focuses on achievements rather than duties
Is accurate, up to date, and error-free
Uses simple, consistent formatting
Reflects the key requirements and language of the job description
Is saved in a professional format (PDF recommended)
Includes links to relevant work or professional profiles where appropriate
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